Serengeti Active Tourism Expo – SATEx

Promoting Sustainable Travel Through Action & Experience

The Serengeti Active Tourism Expo is Tanzania’s premier platform for showcasing eco-conscious travel, outdoor lifestyle, conservation, and sports tourism — all set against the backdrop of the world-famous Serengeti ecosystem. Held annually in November, this 3-day event is more than just an exhibition — it’s a movement for active, responsible travel and a celebration of nature, fitness, and sustainability.

Organized by Land Africa Safaris, the expo gathers a vibrant mix of stakeholders in the tourism, conservation, and health industries, including:

Wellness and fitness coaches

Eco-tourism companies and safari operators

Sustainable travel product vendors

Outdoor gear and apparel brands

Environmental NGOs and community-based organizations

Government and tourism development boards

Why It Matters?

As travel trends shift toward purpose-driven, immersive, and sustainable tourism, the Serengeti Active Tourism Expo positions Tanzania as a leader in eco-active travel in Africa. This is where global change-makers, innovators, athletes, and travelers unite to shape the future of tourism — one that leaves a positive footprint.

Whether you’re a brand looking to exhibit, a traveler seeking conscious experiences, or a student passionate about the environment, this expo offers something for you. It’s a platform for networking, showcasing, learning, and giving back to the wild spaces we love.


Be Part of the Movement

Ready to exhibit, sponsor, or attend? Join us in the heart of the Serengeti and experience how active tourism can transform both people and planet.

Contact Us: info@landafricasafaris.co.tz to Register for the Expo

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